EMB Careers : Dept. of Communication : NKU

Course ID	Course Description
EMB 100	Media Literacy (3,0,3) Fundamental concepts of mediated communication; analysis of roles, functions, and influence of media on individuals and society. Same as JOU 100. A general education course (social sciences).
EMB 105	Race, Gender, and the Mass Media (3,0,3) Mass media's influence on perceptions of race and gender in the U.S.; historical development of gender and ethnic stereotypes; mass media's relation to politics and economics; discriminatory practice in the media industry; effect of communication education; alternative media. A general education course (race/gender).
EMB 110	Introduction to Mass Media (3,0,3) Introduction to program and profession; organization, operations, programming, audience measurement, and impact of electronic media; legal, economic and social controls of radio, TV, cable, new media, and corporate media within a historical framework. Same as JOU 110.
EMB 140	Introduction to Media Aesthetics (2,4,3) Introduction to the aesthetics and basic technologies of creating audio, video and interactive media. A course grounded in theoretical concepts with practical application.
EMB 210	Introduction to Video: Single Camera Production (2,4,3) Introduction to small format, video program design and development; theory and practice of single camera videotaping and editing; modes of visual storytelling. PREREQ: Completion of EMB 140 with a C or better. EMB 140
EMB 215	Introduction to Audio Production (3,3,3) Theory and practice in planning and producing a selective group of audio program elements typical of the present industry; coordinating the control console, turntables, tape cartridge machines, and tape recorders; audio recording, mixing, and editing. PREREQ: Completion of EMB 140 with a C or better. EMB 140
EMB 230	Broadcast Announcing (3,0,3) Theory and practice in delivery techniques for radio and television, including work on voice, diction, and pronunciation; development of a cultural framework essential for versatility in announcing; interpretation of the most commonly used scripts in broadcasting; the studio interview. PREREQ: Completion of EMB 140 with a C or better. EMB 140
EMB 260	Writing for the Media (3,0,3) Non-journalistic writing techniques and styles used in television and radio including narrative and documentary modes of story telling. PREREQ: 20 or higher on ACT English section.
EMB 265	Broadcast News Writing (3,0,3) Principles and practice of writing and editing news for the electronic media; development of an effective broadcasting style, conciseness, and accuracy for hard news and features; basic reporting and interviewing techniques, electronic news gathering, rewriting, editing, and compiling. PREREQ: 20 or higher on ACT English section.
EMB 305	Multicamera Video Production (2,4,3) Principles and techniques of directing both scripted and non-scripted multi-camera studio-based productions; examination of problems of the director and aesthetics of television; discussion, selected readings, and productions. PREREQ: Completion of EMB 210 and EMB 215 with a C or better. EMB 210, EMB 215
EMB 307	Broadcast Programming (3,0,3) Strategies of program selection, scheduling, and evaluation; audience ratings, research, and analysis. PREREQ: Completion of EMB 110 with a C or better. EMB 110
EMB 310	Advanced News Production (2,4,3) Advanced electronic news gathering and electronic field production techniques with emphasis on broadcast quality scripting, taping, and editing. PREREQ: Completion of EMB 210 with a C or better. EMB 210
EMB 311	History of Broadcasting (3,0,3) Development of electronic media, principally in the U.S., from their origin as 19th century instruments of science to the present; broadcasting as a vehicle of expression and as an industry. PREREQ: Completion of EMB 110 with a C or better. EMB 110
EMB 313	Media Sales, Advertising and Promotion (3,0,3) An examination of the principles and problems associated with valuing, selling, and promoting media. Includes campaign development, the valuation of air time, working inside and outside a network environment and the use of alternative media outlets.
EMB 315	Media Performance (2,4,3) Theory and practice in television performance techniques; interpretation and use of scripts in television; various nonscripted types of performance; work on the commercial, the public service announcement, the newscast, and the interview. PREREQ: Completion of EMB 230 with a C or better. EMB 230
EMB 320	Advanced Sound Production (2,4,3) Practicum in advanced sound production; experience in production of various radio program formats including dramatic documentary, cultural affairs, and public affairs programming; advanced skills in commercial production, 4-track recording, and mix-down technique. PREREQ: Completion of EMB 215 with a C or better. EMB 215
EMB 325	Advanced Media Performance (2,4,3) Intensive practice in the form of television performance currently employed in both commercial and noncommercial television; the dramatic and comedy sequence, announcing, show-hosting, and news reporting. PREREQ: Completion of EMB 315 with a C or better. EMB 315
EMB 360	Interviewing (3,0,3) Theory and principles related to a variety of interviewing settings: employment, information, and advising; role of interviewer and interviewee; use of role playing; outside class exercises such as real interviews and written reports. Same as JOU 360 and CMST 360.
EMB 361	Advanced Broadcast Newswriting (3,0,3) Intensive practice of writing and editing news for the electronic (traditionally broadcast) media; advanced reporting and interviewing techniques; refinement of broadcast news writing style including conciseness, accuracy, editing and developing voiceovers and packages, and writing for particular media. PREREQ: Completion of EMB 265 with a C or better. EMB 265
EMB 370	International Media Systems (3,0,3) Regional and global telecommunications and media systems in relation to social, cultural, economic, and political factors: comparative analysis of the major media systems of the world. PREREQ: Completion of EMB 110 with a C or better. EMB 110
EMB 380	Documentary Theory and History (3,0,3) Development of film and television documentary mode; theoretical paradigms used to critically study documentaries. PREREQ: Completion of EMB 110 with a C or better. EMB 110
EMB 394	Intermediate Topics: Radio-Television (3,0,3 or 2,4,3) Focused study of a specific and significant topic concerning radio-television. Topics vary from semester to semester. May be repeated once for credit. PREREQ: varies according to topic.
EMB 396	Internship: Radio-Television (0,12,3 or 0,24,6) Selected placement of qualified students in off-campus telecommunications (television, radio, or audio) facilities. Work experiences include programming, writing, production, sales, promotion, and management and may involve broadcast or non-broadcast facilities. PREREQ: written consent of the supervising faculty member; junior or senior standing; GPA of at least 2.75.
EMB 397	Projects (0,12,3) Practical application of various broadcasting techniques. May be repeated for a maximum of 6 semester hours. PREREQ: Written consent of instructor.
EMB 400	Media Criticism (3,0,3) Seminar designed to develop an increased sensitivity to the effectiveness of broadcasting in fulfilling its societal role both as an art form and as a vehicle for the dissemination of information to society. Criteria of criticism are developed largely in response to broadcast programming. PREREQ: Completion of EMB 110 with a C or better; junior or senior standing. EMB 110
EMB 421	Advanced Narrative Production (2,4,3) Theory and practice of digital cinema production. PREREQ: Completion of EMB 210 with a C or better. EMB 210
EMB 422	Advanced Digital Video Editing (3,3,3) Concepts and techniques of digital, non-linear video editing and compositing. PREREQ: Completion of EMB 210 with a C or better. EMB 210
EMB 430	Communication Theories (3,0,3) Theories of interpersonal, group, public, and mass communication; historical developments, paradigms, and research that shape communication theory construction. Same as JOU 430 and CMST 430. PREREQ: Completion of EMB 110 with a C or better. EMB 110
EMB 450	Advanced Writing for the Media (3,0,3) Practice in creative writing for broadcast, expressed in television and radio documentaries, instructional programs, and plays; writing and development of broadcast program units utilizing other literary forms (such as the short story and poem). PREREQ: Completion of EMB 260 with a C or better. EMB 260
EMB 460	Media Management (3,0,3) A course focused on organizing and successfully achieving a complete media production. Addresses planning, organizing, budgeting, motivation, staffing, and controlling media productions of various scales. PREREQ: RTV 110. RTV 100
EMB 499	Independent Study (1-3 semester hours) Individually supervised work involving reading, research and/or production in a specified area of interest. Topic selected before registration in conference with instructor. May be repeated for a maximum of 6 semester hours. PREREQ: Junior or senior standing; minimum GPA of 2.50; written consent of instructor.

EMB 100

Media Literacy (3,0,3)

Fundamental concepts of mediated communication; analysis of roles, functions, and influence of media on individuals and society. Same as JOU 100. A general education course (social sciences).

EMB 105

Race, Gender, and the Mass Media (3,0,3)

Mass media's influence on perceptions of race and gender in the U.S.; historical development of gender and ethnic stereotypes; mass media's relation to politics and economics; discriminatory practice in the media industry; effect of communication education; alternative media. A general education course (race/gender).

EMB 110

Introduction to Mass Media (3,0,3)

Introduction to program and profession; organization, operations, programming, audience measurement, and impact of electronic media; legal, economic and social controls of radio, TV, cable, new media, and corporate media within a historical framework. Same as JOU 110.

EMB 140

Introduction to Media Aesthetics (2,4,3)

Introduction to the aesthetics and basic technologies of creating audio, video and interactive media. A course grounded in theoretical concepts with practical application.

EMB 210

Introduction to Video: Single Camera Production (2,4,3)

Introduction to small format, video program design and development; theory and practice of single camera videotaping and editing; modes of visual storytelling. PREREQ: Completion of EMB 140 with a C or better. EMB 140

EMB 215

Introduction to Audio Production (3,3,3)

Theory and practice in planning and producing a selective group of audio program elements typical of the present industry; coordinating the control console, turntables, tape cartridge machines, and tape recorders; audio recording, mixing, and editing. PREREQ: Completion of EMB 140 with a C or better. EMB 140

EMB 230

Broadcast Announcing (3,0,3)

Theory and practice in delivery techniques for radio and television, including work on voice, diction, and pronunciation; development of a cultural framework essential for versatility in announcing; interpretation of the most commonly used scripts in broadcasting; the studio interview. PREREQ: Completion of EMB 140 with a C or better. EMB 140

EMB 260

Writing for the Media (3,0,3)

Non-journalistic writing techniques and styles used in television and radio including narrative and documentary modes of story telling. PREREQ: 20 or higher on ACT English section.

EMB 265

Broadcast News Writing (3,0,3)

Principles and practice of writing and editing news for the electronic media; development of an effective broadcasting style, conciseness, and accuracy for hard news and features; basic reporting and interviewing techniques, electronic news gathering, rewriting, editing, and compiling. PREREQ: 20 or higher on ACT English section.

EMB 305

Multicamera Video Production (2,4,3)

Principles and techniques of directing both scripted and non-scripted multi-camera studio-based productions; examination of problems of the director and aesthetics of television; discussion, selected readings, and productions. PREREQ: Completion of EMB 210 and EMB 215 with a C or better. EMB 210, EMB 215

EMB 307

Broadcast Programming (3,0,3)

Strategies of program selection, scheduling, and evaluation; audience ratings, research, and analysis. PREREQ: Completion of EMB 110 with a C or better. EMB 110

EMB 310

Advanced News Production (2,4,3)

Advanced electronic news gathering and electronic field production techniques with emphasis on broadcast quality scripting, taping, and editing. PREREQ: Completion of EMB 210 with a C or better. EMB 210

EMB 311

History of Broadcasting (3,0,3)

Development of electronic media, principally in the U.S., from their origin as 19th century instruments of science to the present; broadcasting as a vehicle of expression and as an industry. PREREQ: Completion of EMB 110 with a C or better. EMB 110

EMB 313

Media Sales, Advertising and Promotion (3,0,3)

An examination of the principles and problems associated with valuing, selling, and promoting media. Includes campaign development, the valuation of air time, working inside and outside a network environment and the use of alternative media outlets.

EMB 315

Media Performance (2,4,3)

Theory and practice in television performance techniques; interpretation and use of scripts in television; various nonscripted types of performance; work on the commercial, the public service announcement, the newscast, and the interview. PREREQ: Completion of EMB 230 with a C or better. EMB 230

EMB 320

Advanced Sound Production (2,4,3)

Practicum in advanced sound production; experience in production of various radio program formats including dramatic documentary, cultural affairs, and public affairs programming; advanced skills in commercial production, 4-track recording, and mix-down technique. PREREQ: Completion of EMB 215 with a C or better. EMB 215

EMB 325

Advanced Media Performance (2,4,3)

Intensive practice in the form of television performance currently employed in both commercial and noncommercial television; the dramatic and comedy sequence, announcing, show-hosting, and news reporting. PREREQ: Completion of EMB 315 with a C or better. EMB 315

EMB 360

Interviewing (3,0,3)

Theory and principles related to a variety of interviewing settings: employment, information, and advising; role of interviewer and interviewee; use of role playing; outside class exercises such as real interviews and written reports. Same as JOU 360 and CMST 360.

EMB 361

Advanced Broadcast Newswriting (3,0,3)

Intensive practice of writing and editing news for the electronic (traditionally broadcast) media; advanced reporting and interviewing techniques; refinement of broadcast news writing style including conciseness, accuracy, editing and developing voiceovers and packages, and writing for particular media. PREREQ: Completion of EMB 265 with a C or better. EMB 265

EMB 370

International Media Systems (3,0,3)

Regional and global telecommunications and media systems in relation to social, cultural, economic, and political factors: comparative analysis of the major media systems of the world. PREREQ: Completion of EMB 110 with a C or better. EMB 110

EMB 380

Documentary Theory and History (3,0,3)

Development of film and television documentary mode; theoretical paradigms used to critically study documentaries. PREREQ: Completion of EMB 110 with a C or better. EMB 110

EMB 394

Intermediate Topics: Radio-Television (3,0,3 or 2,4,3)

Focused study of a specific and significant topic concerning radio-television. Topics vary from semester to semester. May be repeated once for credit. PREREQ: varies according to topic.

EMB 396

Internship: Radio-Television (0,12,3 or 0,24,6)

Selected placement of qualified students in off-campus telecommunications (television, radio, or audio) facilities. Work experiences include programming, writing, production, sales, promotion, and management and may involve broadcast or non-broadcast facilities. PREREQ: written consent of the supervising faculty member; junior or senior standing; GPA of at least 2.75.

EMB 397

Projects (0,12,3)

Practical application of various broadcasting techniques. May be repeated for a maximum of 6 semester hours. PREREQ: Written consent of instructor.

EMB 400

Media Criticism (3,0,3)

Seminar designed to develop an increased sensitivity to the effectiveness of broadcasting in fulfilling its societal role both as an art form and as a vehicle for the dissemination of information to society. Criteria of criticism are developed largely in response to broadcast programming. PREREQ: Completion of EMB 110 with a C or better; junior or senior standing. EMB 110

EMB 421

Advanced Narrative Production (2,4,3)

Theory and practice of digital cinema production. PREREQ: Completion of EMB 210 with a C or better. EMB 210

EMB 422

Advanced Digital Video Editing (3,3,3)

Concepts and techniques of digital, non-linear video editing and compositing. PREREQ: Completion of EMB 210 with a C or better. EMB 210

EMB 430

Communication Theories (3,0,3)

Theories of interpersonal, group, public, and mass communication; historical developments, paradigms, and research that shape communication theory construction. Same as JOU 430 and CMST 430. PREREQ: Completion of EMB 110 with a C or better. EMB 110

EMB 450

Advanced Writing for the Media (3,0,3)

Practice in creative writing for broadcast, expressed in television and radio documentaries, instructional programs, and plays; writing and development of broadcast program units utilizing other literary forms (such as the short story and poem). PREREQ: Completion of EMB 260 with a C or better. EMB 260

EMB 460

Media Management (3,0,3)

A course focused on organizing and successfully achieving a complete media production. Addresses planning, organizing, budgeting, motivation, staffing, and controlling media productions of various scales. PREREQ: RTV 110. RTV 100

EMB 499

Independent Study (1-3 semester hours)

Individually supervised work involving reading, research and/or production in a specified area of interest. Topic selected before registration in conference with instructor. May be repeated for a maximum of 6 semester hours. PREREQ: Junior or senior standing; minimum GPA of 2.50; written consent of instructor.

EMB Courses